How To Choose Untapped Keywords in SEO 2025

1. Introduction: The Keyword Blind Spot

Many businesses stumble with their SEO because they chase the wrong keywords. They target broad, highly competitive terms like “sports shoes” or “dental services,” unaware that they’re entering a battlefield already crowded with established giants. This approach is like throwing money into a void. There’s a smarter way—a secret your competitors might be missing, whether you’re an SEO agency in Raipur, an SEO company in Raipur, or even an SEO agency in Mumbai or an SEO company in Mumbai.

2. The Power of Niche Keywords

The key to SEO success lies in targeting niche keywords. These are longer, more specific phrases that have less competition. Instead of “sports shoes,” think “trail running shoes for women with wide feet.” Instead of “dental services,” consider “cosmetic dentistry for teens in [your city].” These targeted phrases significantly increase your chances of ranking.

3. Understanding Keyword Intent

Keyword intent reveals why someone is searching. Semrush and similar tools categorize intent into four main types:

• Informational: The user seeks information. Examples: “How to tie a tie,” “Best dog breeds for apartments.” Your content should provide valuable answers and insights.
• Navigational: The user wants to reach a specific website or page. Examples: “Facebook login,” “Amazon customer service.” Optimize your site for easy navigation.
• Transactional: The user is ready to buy. Examples: “Buy iPhone 14,” “Cheap flights to Paris.” Focus on clear calls to action and a smooth purchasing process.
• Commercial: The user is researching a product or service before making a purchase. Examples: “Best laptops for students,” “Compare CRM software.” Provide detailed product information and comparisons.

Understanding intent helps you create content that resonates with the user’s needs at each stage of the buying journey.

4. Decoding Keyword Difficulty

Keyword difficulty measures how challenging it is to rank for a specific keyword. Semrush uses a scoring system:

• Impossible (80-100): These are usually broad, high-volume keywords with intense competition. Ranking for these can take years, if ever. Think “shoes,” “insurance,” or “credit cards.”
• Hard (60-80): Still competitive, but with strategic SEO, ranking is possible, though it will require significant time and effort. Examples might be “running shoes,” “car insurance,” or “personal loans.”
• Possible (40-60): These keywords offer a good balance between search volume and competition. With well-structured SEO, you can rank within a few months. Examples could be “best running shoes for flat feet,” “affordable car insurance for young drivers,” or “best personal loans for debt consolidation.”
• Easy (0-40): These keywords have low competition, and with basic SEO, you can often rank quickly, sometimes within days or weeks. Examples include “trail running shoes for women with wide feet in [your city],” “no-claims bonus car insurance,” or “personal loans for bad credit in [your state].”

5. The Smart SEO Strategy: Start Small, Grow Big

The most effective SEO strategy is to begin by targeting “possible” and “easy” keywords. Why waste resources on “impossible” keywords when you can achieve quicker wins with less competitive terms? Ranking for these easier keywords builds momentum, drives initial traffic, and provides valuable data. Once you’ve established a foothold, then you can gradually start targeting more difficult keywords. This applies whether you’re an SEO agency in Raipur, an SEO company in Raipur, or an SEO agency in Mumbai or an SEO company in Mumbai looking to boost your clients’ rankings.