Moving to a new location?
Whether you’ve shifted to a new office, clinic, shop, or studio — updating your address on Google My Business (now Google Business Profile) is crucial. But if done the wrong way, it can lead to:
- Suspended listing
- Drop in Google rankings
- Lost customer trust
In this blog, we’ll show you the right way to change your GMB address while keeping your profile verified, trusted, and ranking in local searches.
Why Is It Risky to Update GMB Address?
Google treats any location change seriously to prevent fake listings. Even real businesses can:
- Get suspended if info doesn’t match
- Lose local SEO power in the new area
- Be forced to re-verify with delays
That’s why you need to update the address carefully and completely.
Step-by-Step Guide: Update Your GMB Address the Right Way
Step 1: Log into Your Google Business Profile
Go to 👉 https://business.google.com
Sign in with the Gmail linked to your business listing.
Step 2: Click “Edit Profile” → “Business Information”
Navigate to:
Business Information > Location > Pencil Icon
Now you’re ready to update the address.
Step 3: Enter Your New Address (Accurately)
Type your full, correct address, including:
Street name
Landmark (if any)
City, Pin code
Floor/shop number (if relevant)
Make sure this matches your documents like bills or rental agreement.
Step 4: Update Service Area (If Needed)
If your business serves nearby locations (like delivery or home visits), update your service areas too. You can add or remove localities based on the new location.
Step 5: Add Proof Before Google Asks
To prevent delays or suspension, get ready with:
- Clear photo of your signboard at the new address
- Photos of interior + exterior
- Utility bill or shop license with new address
- GST certificate or MSME registration (optional but helpful)
Google may ask for a video verification — so keep everything ready.
Step 6: Re-Verify If Prompted
Depending on your business type and location, Google may ask you to verify again. This could be:
Postcard by mail
Live video call
Upload photos/documents
Complete this step quickly to avoid delays in visibility.
SEO-Safe Practices After Moving
To keep your local rankings intact, follow these tips:
Update your address everywhere — website, Facebook, Instagram, directories
Add fresh photos of the new place
Post an update on GMB like: “We’ve Moved!”
Request a few new customer reviews from the new location
Re-embed the updated Google Map location on your website
What NOT to Do
Don’t list an address that isn’t yours (like virtual offices)
Don’t leave old address info on your website or social media
Don’t delay updating — it confuses Google and customers
Don’t ignore re-verification prompts
Final Thoughts
Changing your business address in GMB is a big move — but it doesn’t have to affect your rankings.
Just follow the process step-by-step, provide real proof, and stay consistent across platforms.
Do it right, and your business will keep showing up in the right place, for the right people.
